![]() "Well, if I could do something for everybody in the world, it would not be to buy them a Coke." After he expressed his thoughts about buying everybody in the world a Coke, Backer noticed that Davis's initial reaction was not at all what he'd expected and asked him, "Billy, do you have a problem with this idea?"ĭavis slowly revealed his problem. When he finally arrived in London, Backer told Billy Davis and Roger Cook what he had seen in the airport café. So that was the basic idea: to see Coke not as it was originally designed to be - a liquid refresher - but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes." They were actually a subtle way of saying, 'Let's keep each other company for a little while.' And knew they were being said all over the world as sat there in Ireland. So began to see the familiar words, 'Let's have a Coke,' as more than an invitation to pause for refreshment. began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. "In that moment saw a bottle of Coke in a whole new light. Brought together by a common experience, many were now laughing and sharing stories over snacks and bottles of Coca-Cola. By the next day, Backer saw some of the most irate passengers in the airport cafe. Some of them were furious about their accommodations. Passengers had to remain near the airport in case the fog lifted. ![]() The heavy fog in London forced the plane to land in Shannon, Ireland. "I'd Like to Buy the World a Coke" had its origins on January 18, 1971, in a London fog.īill Backer, creative director on the Coca-Cola account for the McCann Erickson advertising agency, was flying to London to meet up with Billy Davis, the music director on the Coca-Cola account, to write radio commercials with two successful British songwriters, Roger Cook and Roger Greenaway, to be recorded by the New Seekers, a popular British singing group. ![]()
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